Last Updated On 14-Aug-2025
Effective Date 14-Aug-2025
This Privacy Policy describes the policies of Yeo Eng Koon (S) Pte Ltd, 30 Woodlands Loop, Singapore 738319, Singapore, email: sales@yek.com.sg, phone: 62887054 on the collection, use and disclosure of your information that we collect when you use our website ( https://www.yek.com.sg/ ). (the “Service”).
We respect your privacy and is committed to protecting your personal data in compliance with the Personal Data Protection Act 2012 (PDPA) of Singapore and other applicable laws. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit or interact with our website www.yek.com.sg (“Site”). By using our Site, you consent to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our Site.
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Updates will be posted on this page with the revised “Effective Date.”
Information We Collect
We may collect and process the following personal data:
How We Use Your Information
We will use the information that we collect about you for the following purposes:
If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which grant consent unless we are required to do otherwise by law.
How We Share Your Information
We will not transfer your personal information to any third party without seeking your consent, except in limited circumstances as described below:
We require such third party’s to use the personal information we transfer to them only for the purpose for which it was transferred and not to retain it for longer than is required for fulfilling the said purpose.
We may also disclose your personal information for the following: (1) to comply with applicable law, regulation, court order or other legal process; (2) to enforce your agreements with us, including this Privacy Policy; or (3) to respond to claims that your use of the Service violates any third-party rights. If the Service or our company is merged or acquired with another company, your information will be one of the assets that is transferred to the new owner.
Retention Of Your Information
We retain your personal data indefinitely for business records, unless you request deletion or for as long as we need it to fulfill the purposes for which it was collected as detailed in this Privacy Policy. We may need to retain certain information for longer periods such as record-keeping / reporting in accordance with applicable law or for other legitimate reasons like enforcement of legal rights, fraud prevention, etc. Residual anonymous information and aggregate information, neither of which identifies you (directly or indirectly), may be stored indefinitely.
Your Rights
Depending on the law that applies, you may have a right to access and rectify or erase your personal data or receive a copy of your personal data, restrict or object to the active processing of your data, ask us to share (port) your personal information to another entity, withdraw any consent you provided to us to process your data, a right to lodge a complaint with a statutory authority and such other rights as may be relevant under applicable laws. To exercise these rights, you can write to us at sales@yek.com.sg. We will respond to your request in accordance with applicable law.
You may opt-out of direct marketing communications or the profiling we carry out for marketing purposes by writing to us at sales@yek.com.sg.
Do note that if you do not allow us to collect or process the required personal information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your information was sought.
Cookies & Tracking Technology
We use cookies and similar tracking technologies to remember your preferences and improve your browsing experience, analyse website usage for performance improvements, deliver relevant advertising and measure campaign effectiveness. You may manage or disable cookies in your browser settings. Disabling cookies may affect certain features of our Site.
Security
The security of your information is important to us and we will use reasonable security measures to prevent the loss, misuse or unauthorized alteration of your information under our control. However, given the inherent risks, we cannot guarantee absolute security and consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.
Third Party Links & Use Of Your Information
Our Service may contain links to other websites that are not operated by us. This Privacy Policy does not address the privacy policy and other practices of any third parties, including any third party operating any website or service that may be accessible via a link on the Service. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Data Protection Officer
If you have any questions, concerns, or complaints regarding this Privacy Policy or how we handle your personal data, you may contact our Data Protection Officer at: Yeo Eng Koon (S) Pte Ltd, 30 Woodlands Loop, email: sales@yek.com.sg. We will address your concerns in accordance with applicable law.